By using a combination of punctuation and text in a specific order, Product Manager will apply formatting to the Long Description of your items. You can format text in this way in the Long Description field on the Create Item and Edit Item pages in Product Manager, in Content Loader 4.0 and above, and within the description’s CDATA block in BMECat files. The Long Description supports headings, paragraphs, bulleted and numbered lists, and italic and bold text.
NOTE: If you want to use this syntax in text without the formatting, you can use the \ character to prevent the system converting it to HTML. For example, \^BOLD\^ will display in the Marketplace like this: ^BOLD^